Today is my last day as a Fonero, which is the way people registered in FON’s network are called (IMHO a rather ugly name). Why this decision? There are a number of reasons, and I have chosen to simply make a list.

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 The most important reason is that I have taken a position at a company that makes it unethical for me to continue participating in FON. I will no longer post on their forums; however, I will continue to post my thoughts about FON on my blog and reply to Martin Varsavsky in his blog when I see it appropriate.

·         FON has been a downhill experience from day one. I ordered my “social” router and got charged by PayPal, but no confirmation from the company, no tracking number, nothing. I emailed their support address, no reply. It eventually arrived, admittedly faster than the month or two some people were reporting on the forums. After a few futile attempts at configuring the router to work with my DSL line and a couple of completely ignored emails to FON support, I simply gave up. The router is now waiting for a PCB to turn it into a WaRThog.

·         Every time I see a new crazy idea in Martin’s blog I feel more depressed about the FON project - does he really think WiFi is the way for homeless people to make a living, reselling VoIP services over Bluetooth? (don’t ask!). Where would he send them the money? Then there are the times when he takes a product and claims it was designed by FON, sometimes in secret collaboration with his backers Skype or Google. The latest is the Skype-compatible WiFi phone made by an Accton subsidiary - this is a design that Accton started way before FON even saw it, and way before Martin could have his logos photoshopped onto the mockups. As a matter of fact, out of the box, this phone will not work at FON hotspots, as it lacks the browser required to perform user login - so they will have to work some magic.

·         The English and Spanish forums are another sources of disappointment, with daily posts from people complaining about the extremely poor support that FON is providing them. Some have even taken to posting comments on Martin’s blog to air their issues, something blog etiquette considers a no-no. I posted a few days ago about this particular issue.

·         They have followed an ill-conceived path to gaining publicity through bloggers, resulting in serious backlash from the Spanish blogosphere. Martin seems to think that surrounding himself with top bloggers in exchange for dubious stock options or a seat on the board will get him a free ticket to stardom.

·         I believe that FON serves two purposes - one is to give a personal vehicle of shininess to Martin’s ego. See this post by Glenn Fleishman on FON’s crazy deal announcements, later called off as a lie by Speakeasy - a typical example of how he manipulates a phone conversation into front-line news. Om Malik also reported on this particular issue. Martin is someone who cannot be seen as co-founding anything but as a leader and innovator.
Secondly, FON serves as an experiment for Skype and Google, who somehow convinced Index and Sequoia to go along. I don’t believe the two VC firms are into experiments, but FON would certainly provide good feedback to S & G about socializing WiFi, hardware distribution, and the adoption of the Bill model as a viable way to extend a WiFi network. Other stuff such as the number of logins at each location/router, number of registered users, daily passes sold, etc. would make nice colored graphs in the resulting corporate presentation.
But, the problem is that FON is a huge fiasco in terms of hardware distribution, firmware development, public relations, and customer support. I thus question the validity of any figures that come out of this rather expensive experiment.

·         Their firmware development process seems to be a closely guarded secret - but not for the same reasons Apple safeguards its own developments. FON started working with Brainslayer, the creator of DD-WRT, a free Linux distribution for Linksys (and other) routers. Apparently, Brainslayer was not very well treated by FON, and he parted to work in the Sputnik project, amongst other developments.

·         Just as Mark Evans did, I have voiced my concerns about FON’s business model and strategy - now that they finally launched the Bills, it looks more ill-fated than ever.

I find it really amazing how FON, with the $21.7 million they got in funding, cannot manage to hire a competent team of support personnel, outsource their obviously ill router redistribution system, and get some muscle behind the community effort. Martin Varsavsky is known in Spain for starting companies, pumping them up, and selling at the best possible gain - then leaving them behind with serious problems. Just look at what people think of Jazztel, or what troubles the Ya.com portal went through.

For me, the FON adventure is over, and a new, better adventure is starting. We will start disclosing things around the end of August, so if you want to stay updated, you are welcome to subscribe to the RSS feed.