Table of Contents
What
is Search Engine Optimization/SEO?
SEO stands for Search Engine optimization which helps to
increase the quantity and quality of a website through different organic search
results. In simple terms, I mean improving your site visibility when
people search some services that relate to your business in different search
engines like Google and Bing.
How does Optimization
works?
Search engines like Google
and Bing use bots to crawl the web pages from different site to site, which
collects information and keeps them indexed on search engines. Our SEO success factors can be considered
proxies for aspects of the user experience. It’s how search bots estimate exactly how well
a website or web page can give the searcher what they’re searching for.
Internet on SEO
Internet is a huge library and no humans are involved in
the working of search engines. Only algorithms are involved in the working of
search engines. When users write something in the Google search box. After
searching, some results displayed on the screen look like a page. SEO helps your
website for ranking the first page of Google. It depends upon the different
Factors.
What Are Ranking Factors?
The term “Ranking Factors” describes the method applied by search engines when
evaluating different web pages to compile the rankings of their search results. In my opinion, Google has 200+ ranking factors. Here are some of the factors and their percentage
mentioned below:
·
Prescribed Domains (11.3%)
·
Architecture (13%)
·
Backlinks (13%)
·
Keywords (13.1%)
·
Content (5%)
·
Loading Speed (3%)
·
Tags (5.3%)
·
Social Media (5.30%)
·
Schema Markup (8.7%)
·
Mobile Friendly (8%)
Types of SEO
SEO consists
of three different types that mentioned below:
·
On-Page Optimization
·
Off-Page Optimization
·
Technical
SEO
1. On-Page Optimization
Anything we have done for our
website is called on-page optimization.
·
Website
design
·
Content
Uploading
·
Categories
and Menus
·
Internal Backlinks
·
External
Backlinks
2. Off-Page Optimization
The factors that do have not your own web page means that on
the other web page is called off-page optimization.
·
Submitting site to search engines
·
Submitting Sitemaps to Search Engines
·
Creating Social Profiles
·
Link building for domain Rating
·
Link building for ranking keywords
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